Future Franchise
Client
ANTA
Services
Ideation, Creative Direction, Sketching, Design, Render
Creative Direction
Client
ANTA
Services
Ideation, Storytelling, Sketching, Design, Render, Product Management
As the brand endeavors to launch into the United States market, I am tasked each season with defining a unique perspective and setting the creative direction for the Anta brand. This requires ideation and design exploration that pushes boundaries. The creative direction is communicated to the design team and adopted and refined in various forms for the production of inline products and to pursue other business opportunities, like collaborations.
OPENING CEREMONY
Client
ANTA
Services
Ideation, Partnership Development, Collaborations, Sketching, Design, Render
DAYS AT ANTA
Client
ANTA
Services
Creative Direction, Product Management, Leadership, Ideation, Sketching, Design, Render, Gravity Sketch and KeyShot
While at Anta I have been part of a team that is striving to move the brand forward, reconnecting the fashion and sport roots to the modern movement of the moment. Not only have I driven much of the creative and innovation design processes at Anta Sports, but I have also grown as a leader. I am part of the inaugural design team that established the United States Design Center and led much of the creative pitch process and storytelling that landed our latest athlete partnership. I manage product, inline schedules and go-to-market calendars as well as introducing collaboration and new franchise plans to drive business growth. I am also designing and managing a learning & development initiative to upskill our international colleagues in Gravity Sketch, to enhance overall design and rendering efficiency. Beyond that, I lead the Cultural Exchange program for Chinese colleagues to share best practices and immerse in the United States market.
