I am a seasoned design professional with over a decade of experience ushering top sportswear brands to new heights as a footwear, apparel and innovation designer. Passionate about holistic storytelling and brand development, I am skilled in connecting the consumer and culture through creative design that pushes boundaries.
My creative approach is collaborative, dynamic and imaginative. I also have expertise in GravitySketch and KeyShot for next-level 3D footwear development that elevates the design process. I also nurture my creative spirit as a writer, musician and artist, having played in rock bands and performed in a rap duo for many years.
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Extensive storytelling, presentation and team-building capabilities.
Innovative concept design and product creation across running, training and lifestyle categories as well as apparel.
Design thinking, design strategy, brand strategy, product design and product innovation at the core of my skill set.
Adobe Illustrator, Adobe Photoshop, GravitySketch & KeyShot for 3D Visualization and Design; SolidWorks, Rhino, Sketchbook Pro.
Gravity Sketch and KeyShot expertise to translate sketches into full 3D renderings that elevate concept pitches.
Includes standard logo design and consultation on footwear, apparel and experience design strategy and marketing pitches.
Thought partnership to support ideation on product branding and storytelling that maps to specific audiences and consumer personas; typically a longer-term engagement to craft a thorough narrative that pitches a concept.
Translate concepts and ideas into sketches with limited revisions; render sketches in Adobe Creative Suite, including Photoshop and Illustrator.